Strategic Plan

Introduction
EGYPTAIR Holding Company, represented by the General Planning Division, initiates the process towards a documented business plan for the group, through the Higher Committee for Strategic Planning headed by the EGYPTAIR HC Chairman to review and approve the final business plan for the group and its subsidiaries, prepared by the Technical Committee for Strategic Planning.

The project was launched in January 2006 and subdivided into two main phases:
1- to define a clear and simple Vision & Mission for the group and allocate the Strategic Goals for each subsidiary.
2- to prepare and issue the Strategic Plan for each subsidiary depending on the pre-specified strategic goals..

Hereunder the EGYPTAIR MAINTENANCE & ENGINEERING Strategic Plan document for a period of 5 years ahead (2007/2012), keeping in mind that this is the first trial based on a documented, well-organized strategic plan.
This Strategic Plan is the basis for further planning cycles and finally resulting in achieving the project target set out in the Business Plan.
Market Segmentation

EGYPTAIR MAINTENANCE & ENGINEERING segments the market into 3 categories:

  1. Partnership:
    Those main customers with an exclusive agreement for maintenance & services
    (mainly EGYPTAIR Airline, EGYPTAIR Cargo, Express).
  2. Eventually:
    Those customers with individual contracts for each event (i.e maintenance check) or service.
  3. Ad-hock:
    Those customers with rarely (step-by services) to ask for a service or spare part.
EGYPTAIR MAINTENANCE & ENGINEERING Strategic Goals:
  • Annual Growth.
  • Increase the base maintenance capacity.
  • Increase the yearly available man-hour.
  • Increase the third-party revenue.
  • Reduce the unit cost.
EGYPTAIR MAINTENANCE & ENGINEERING Key Strategy

  1- Increase the capacity to cover the EGYPTAIR Fleet Growth & Target Third Party Work Load

Increase the Capacity:
  • Facilities Capacity.
  • Productive Manpower Capacity.
  • Logistic Capacity.
     

  2- Adapting Cost Efficient Policies & Emphasis Marketing Plan

Numbers of Plans & Programmers covering these topics:
  • Cost-Oriented operational management
  • Market survey & segmentation
  • Establish an aggressive marketing plan
  • Reduce the unit cost
  • Working with EGYPTAIR Airline to maximize the asset productivity
  • Set a flexible Pricing Policy

  3- Extend the EASA Approval & Increase the Overhaul Workshops Capability

EASA Approval & Increase the Workshop Capability:
  • Complete the Project of EASA Part 145.
  • Increase the Components & Avionics workshop capability considering the economic size
    (Make or Buy Study).

4- Enhance the Productivity & Loyalty of EGYPTAIR MAINTENANCE & ENGINEERING Staff